The Creative Process

Making memorable, impactful content isn't easy. It takes hundreds of hours of work and collaboration and corporation between lots of talented people. The process can get stressful and convoluted. I make sure my shoots are as organized and pain-free as possible so that everyone involved can make exactly what they want to make. 

The process of making this project a reality will take place in three stages: pre-production, production, and post-production. Below, you will find an overview of what will happen in each and how I will make sure each goes smoothly. 


Pre-production is everything that takes place before any days of actual shooting. This is when all organizing and planning is taken care of to make sure everything goes smoothly on set.  

Prior to shooting I also plan to conduct a brief pre-interview with every subject either via email or phone so that I can gather some basic information about their story. 


This also helps me get to know them a little bit before we sit down for the actual interview so that I can make them as comfortable as possible to ensure we get great footage and compelling storytelling 

Creative Meetings

Making sure that everyone is on the same page from the very beginning is extremely important to me when working on a project like this. To make sure we are creating something everyone loves, I would like to hold two creative meetings (either face to face or on the phone) prior to shooting.


The first would be where we brainstorm ideas and discuss everything we would like to see in the final product. Then, I would put together a detailed shot-list, storyboard, list of interview questions, and production schedule. After that I would like to reconvene to review all of the materials I put together to make sure everyone agrees on what we are making. After that I would make the necessary adjustments to our plan then the next time we would meet would be on set.


To make the most out of our time I would like to do all of our shooting over the course of two days at the Wellness Center. On set we will be focused on gathering three different things: Interview footage, b-roll footage, and still photographs. 

Currently, I am planning on dividing our subjects into two groups: one we would work with on the first day and another for the second. This is primarily to simplify scheduling for our subjects. A tentative schedule can be found below.

Tentative Schedule

Here is an example of how I would schedule a shoot like this. This will certainly be different during the actual shoot and is here just so that you can get a rough idea of what our days on set will look.

(I would also be interested in disusing the potability of conducting all of our interviews in one day and shooting all B-roll the next, but I do not want to make excessive demands on our subjects' time.) 


8:00am - Crew meets in pgh and heads to Washington

9:00am - Crew Arrives and begins setup for first interview

10:00am - 10:30am First interview 

10:30am - 10:45am First Subject Head shots 

10:45am - 11:45am First Subject B-roll 

11:45am - 12:15pm Second Interview 

12:15pm - 12:30pm Second Subject Head Shots

12:30pm - 1:30pm Second Subject B-roll


2:30pm - 3:00pm Third Interview

3:00pm - 3:15pm Third Subject Headshots

3:15pm - 4:15pm Third Subject B-roll

4:15pm - 5:00pm break down & Wrap Day 1


8:00am - Crew meets in pgh and heads to Washington

9:00am - Crew Arrives and begins setup for first interview

10:00am - 10:30am Fourth interview 

10:30am - 10:45am Fourth Subject Head shots 

10:45am - 11:45am Fourth Subject B-roll 

11:45am - 12:15pm Fifth Interview 

12:15pm - 12:30pm Fifth Subject Head Shots

12:30pm - 1:30pm Fifth Subject B-roll


2:30pm - 3:00pm Sixth Interview

3:00pm - 3:15pm Sixth Subject Headshots

3:15pm - 4:15pm Sixth Subject B-roll

4:15pm - 5:00pm break down & Wrap Day 2

In order to keep setup time to a minimum, all lighting setups will be planned out during pre-productions so that other member of the crew can prepare for upcoming shooting locations while I am working with other subjects


Post production is all about taking the what we shot on set and turning it into engaging video concepts. The footage is trimmed, colored, edited and paired up with audio recorded on set, and music selected to set the perfect mood. The process is tedious and time consuming, but is the final step in bringing our vision to life. 

Following production, I will create the first cut of our seven video concepts (6 story focused videos and 1 video bringing them all together.)

Once these are completed, I will submit them to you so that you can tell me about every change you would like to see in the final product (different footage selections, more focus on certain topics, ect.) 

After that, I will make the necessary changes and submit all of the video clips to you for final review. At this point, everything should be more or less in it's final form. You will be able to give me any final notes you may have and I will make the necessary edits. 

Once those are completed the project will be finished! I will deliver the final cuts of everything to you both on a portable hard drive and through Google Drive to ensure nothing can go missing.